Last updated 06/08/2018
Collection of Your Information
Instances where personally identifiable information may be gathered include registrations (for example, registration on our website, in our West Advantage program or in contests or sweepstakes), and purchases made on our website, at our stores or by mail order. The types of personally identifying information we collect may include contact information (e.g., name, postal address, email address and phone number), credit card and ID verification information (such as credit card number and driver’s license number, where permitted by applicable law), information about your boat or boating preferences, as well as other relevant information.
When you visit us online, we also may collect certain non-personally identifiable information, such as the type of browser you are using, the domain name of your Internet service provider, which of our pages you access, how long you spend on each page, and aggregate data about the number of visits you make and the products and services in which you are interested. The information we learn from you during your visit helps us to improve our site, respond to your requests and customize your shopping experience with ActiveBoater.
In addition, we sometimes work with third parties who collect non-personally identifiable information by placing cookies on your browser when you use or enter a ActiveBoater website. Cookies are small text files stored on the browser of your computer that may collect non-personally identifiable information about your visit to westmarine.com such as which products pages you visit. The information collected by such third parties on behalf of ActiveBoater may be used to learn which products you are interested in and therefore improve the relevance of the products we advertise back to you. You can opt out of this particular third party use of non-personally identifiable information by using the opt-out mechanism provided by the Network Advertising Initiative at the following link:http://www.networkadvertising.org/managing/opt_out.asp
Use of Your Information
We know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. We use the personally identifiable information you provide to respond to any of your questions about our products and services, and for a variety of marketing and promotional purposes.
Also, we employ other companies and individuals to perform functions on our behalf. Examples include website hosting and development, fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, and processing credit card payments. They have access to personal information needed only to perform their functions. We require companies with whom we contract for outsourced services to keep data received from us confidential and to use it only for the purposes indicated.
Also, we may release personally identifying information when we believe release is appropriate to comply with law or legal process (e.g., in response to a court order, subpoena or a law enforcement agency's request) or to protect the rights or property of ActiveBoater, westmarine.com, our users, our marketing partners or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. In addition, if all or substantially all of ActiveBoater's stock and/or assets are transferred or sold to another entity, we may transfer personally identifiable information to the acquiring entity.
We will take all reasonable efforts to delete your personal information from our database as soon as reasonably possible. Please note that even if you chose to opt out of marketing communications, we will continue to send you important service-related communications (e.g., order confirmation or product safety information). However, these are not promotional in nature. Therefore, you should not expect that all of your personally identifiable information will be completely removed from our databases in response to your requests.
Protection of Children's Personal Information
ActiveBoater is concerned about protecting the safety and privacy of children. We do not knowingly or specifically request or collect personally identifiable information from or about children and do not market specifically to children. We do, however, sell children's products for purchase by adults.
ActiveBoater uses the best security available for on-line purchasing. Your privacy and security are very important to us. When you click the "Add to Shopping Cart" button, ActiveBoater automatically checks to see that you have a secure connection. ActiveBoater uses Secure Sockets Layer (SSL), an encryption technology that works with the following supported browsers: Mozilla Firefox, Google Chrome, Microsoft Internet Explorer, and Apple Safari.
If your browser does not support SSL, you will need to upgrade to a newer version of a supported browser in order to perform an on-line purchase. Alternatively, you may fax, mail or phone in your order.
As part of ActiveBoater's privacy and security practices, we do not store your credit card number in your membership file or order history. We kindly request that you validate your credit card number each time you make a secure transaction through ActiveBoater's website.
ActiveBoater Employment Application Retention Policy
The law requires the Company to maintain employment applications for a specified period of time. ActiveBoater complies with these record retention and destruction policies and schedules. ActiveBoater retains all electronic and paper-based Employment applications for the period prescribed by law. To ensure secure handing of Applicant information all Application data files of candidates who are not hired are deleted or destroyed within 2 years. Applications that are relevant to litigation, or potential litigation (i.e., a dispute that could result in litigation), are preserved until the Legal Department determines the records are no longer needed. That exception supersedes any previously or subsequently established destruction schedule.
Other Legal Notices
ActiveBoater is committed to treating your personal information in a confidential manner. We have put in place appropriate physical, electronic, and managerial procedures to safeguard and maintain data security, and correctly use the information we collect.